Freelance Science Content Writer

Specializing in Mass Spectrometry

I have a Ph.D. in Analytical chemistry and over 20 years of experience working for Thermo, Sciex, and Agilent generating marketing materials, increasing customer engagement, and ultimately generating more leads and more sales.

Is your company:

  • Struggling to drive traffic to your website?

  • Lacking relevant content for new leads?

  • Having difficulty turning leads into prospects?

  • Needing customer call-to-action pieces and leave behinds?

  • Lacking appropriate content for scientists educating themselves on your products?

  • Failing to highlight your collaborations with thought leaders?

  • Tired of hearing from sales that they need new application notes?

If any of these describe your company, it’s time to up your science marketing game and invest in some inbound content marketing.

B2B marketing impact

Pieces of content B2B executives look at prior to contacting sales

Demand Gen 2021 Content Preferences Survey

74% of B2B executives look at up to 5 pieces of marketing content prior to contacting a sales person! Make sure they are seeing your marketing content!

Content marketing is key when it comes to selling to scientists – they like to do their own research and see the data.  These are the traits that make them the great scientists they are! 

And don’t think the application focus doesn’t matter.  Though scientists are great at extrapolating results from one sample type to another, nothing makes them feel more validated than seeing similar research. You owe it to your customers!

Take the stress and headache out of generating marketing collateral. I can speak with application scientists, researchers, thought leaders, collaborators and/or customers as needed to write up technically accurate and easy-to-understand marketing pieces to help drive demand generation. I know the science, the market, the customers, and most importantly, I know how to communicate with those customers.

mass spectrometry and science content development